Business Name : : Name

keywords

Keyword1
Keyword2
Keyword3
Keyword4
Keyword5

optional - animal

color palette (3-5)

your name in type 1

your name in type 2

logo : color

logo : b/w

logo : reversed

typeface 1

Neque porro quisquam est qui dolorem dolor sit

typeface 2

Neque porro quisquam est qui dolorem ipsum quia dolor sit

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque congue adipiscing fringilla. In sed neque ligula, feugiat condimentum massa. Phasellus bibendum consectetur elit.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque congue adipiscing fringilla. Vivamus rhoncus feugiat odio ut sagittis. Nulla pretium ligula neque. In sed neque ligula, feugiat condimentum massa.

Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Cras accumsan turpis sed libero mollis vitae commodo est tincidunt. Integer vitae fringilla turpis. Sed at tortor augue, a bibendum arcu. Suspendisse quis molestie nulla. Curabitur non venenatis dolor. In auctor, nunc at lobortis consequat, arcu lectus convallis.

Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Cras accumsan turpis sed libero mollis vitae commodo est tincidunt. Integer vitae fringilla turpis. Sed at tortor augue, a bibendum arcu. Suspendisse quis molestie nulla. Curabitur non venenatis dolor. In auctor, nunc at lobortis consequat, arcu lectus convallis ipsum, bibendum interdum odio tellus ut arcu. Nam convallis iaculis purus, nec posuere justo.

< - - - - - - - - - Logotype
Write your name in Typeface 1 and then in Typeface 2.  You may try different weights and family members of the typeface (such as  “thin” and “semibold”

< - - - - - - - - - colors
Show your color palette in proportion (the more you use a color, make the shape bigger...accent colors will be smaller in size. You can transform these sizes as you do so.)

< - - - - - - - - - typeface 1 & 2
replace “typeface 1” and “typeface 2” with the actual names of your specific typefaces. Select the sample paragraph text boxes and change their typeface to yours. Do not change any of the actual text in the paragraphs or their positions.

the studio : : Mari Hulick

Smart
Francophile
Ukrainian
Blunt
Fun
Risk-Taker

Black Lab

the studio

Mari Hulick

I chose Gotham Bold for the logotype

Gotham is a typeface inspired by the signs that Tobias Frere-Jones saw around the city of New York. It is inspired by and based on diner signs, old shops, and the diminishing signs of vintage New York.

Never use Gotham Bold as body type.

I chose Frutiger Lt Std 45 Light as my body type

Frutiger 45 is a “perfect” body type - it is very elegent at larger sizes like this (15 pt) and reads beautifully at the smallest of body sizes (in the right hands it works as small as 5 pts.)

I always track small type like this - 8pts. While Frutiger is readible with default settings (optical kerning, of course), adding just a bit of air with a setting of 10-15 tracking will give you a very readable base to build all of your body copy.