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Douglas and Laura-Howard Gayeton's Lexicon of Sustainability

Introducing ... The Lexicon of Sustainability

The Lexicon project is based on a simple premise: people can’t be expected to live more sustainable lives if they don’t even know the most basic terms and principles that define sustainability.

For the past three years Douglas Gayeton and Laura Howard-Gayeton have crisscrossed the USA to learn this new language of sustainability from its foremost practitioners in food and farming. Alice Waters on edible schoolyards. Wes Jackson on reinventing wheat farming. Joel Salatin on embracing the value of saner farming practices. Vandana Shiva on the global imperative of protecting seeds. Paul Stamets on how mushrooms can save the world. Will Allen on Food Security. Temple Grandin on the humane slaughter of animals. Farmer John on the revolutionary idea of community-supported agriculture.

In all, over one hundred leaders in food and farming from across the country have contributed their valued experiences to this rapidly growing Lexicon of Sustainability. These insights have been translated into large format “information art” photo collages and a series of short films commissioned by ITVS. Study guides, a book, a traveling show, installations, and lastly a website where people can dig deeper into these terms (and even add to our ever-evolving lexicon) are also under development.

To learn more about the project, and to find out how you can be involved, write (them) at

This article appears on The Lexicon of


apple logos on apples

An apple farmer out of Japan created the iPod Apple in 2008.. By placing hand-cut stickers of the Apple logo or a silhouette of an iPod on the fruit, the farmer gives these special apples "tan lines" of iconic Apple images, photo by Blog!Nobon

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