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Education > Introduction to Design


Design For Communication Spring

Description:

In the 2nd half of Design for Communication, students investigate projects that follow the various sub-fields of the profession as they deepen their understanding of contemporary design thinking. New ways of exploring Identity (including experience design), Interactive (including the concept of responsive device design), and contemporary publication design (including on-demand publishing and e-publishing) Projects include Identity, Interactive, Information and Wayfinding. The relationship between designer, client and audience is central to all discussions and work created.
Prerequisites: Design for Communication 1 or permission of instructor


Objectives:

By the end of this course, students will have a broad understanding of the field of Communication Design. They will showcase their knowledge of Identity, Interactive and Information Design by creating identity systems, responsive graphic user interface designs, and information pieces.


Syllabus

(Below you see a broad overview of the course. Please download the descom_sp.pdf file to see the current and complete schedule


Course Overview and assignments

Intro:

Welcome Back

descom_sp.pdf

 

1-13:

Identity

1.Identity

brief.zip

The Brand Gap

Bitter Pill

Problem Solution

 

1-20:

MLK Holiday, no classes

 

 

1-27:

Identity Roughs

Layout for Book

 

2-3:

Identity 2nd Presentations

Iterations and book layout due

Introduction to Experience Design

 

2-10:

Identity Final Presentations

Send books to Blurb, HP Magcloud, or Lulu

 

2-17:

Graphic User Interface and Responsive Design

2.interactive

Interactive Structure

Web 101

Intro to Interactive PDF

Vimeo

 

2-24:

Individual Work Day

Special Resource Section on Interactive

 

3-3:

Interactive Iterations 1 Presentation

 

3-10:

Spring Break, no classes

 

3-17:

Presentation Methods for GUI

Bitter Pill

GUI Presentation

3-24:

Interactive Final Presentation

 

3-31:

Information

3.Information

Five Grand Principles

4-7:

Individual Work Day

 

4-14:

Wayfinding Introduced

4.Wayfinding

Experience Design

 

4-21:

Spring Show (Final Dates TBD)

Best Practices

 

4-28:

Final Critique

 



Coming Soon Identity for VIB 15

Identity for VIB 15 (a scientific conference) created by Soon, a Belgian firm. This links to a full analysis of the mark and all the collateral they created (much of it in chalk).


Course Extras

External Links

Interactive Links

Articles

Marty Neumeier on What Stops Imagination

Graphic Design Criticism as a Spectator Sport

Would You Buy A Logo From This Man?

8 Simple and Useful Tips for Kerning Type

Kern Tips

Resources



Graphic Design: The Forgotten Web Standard - Slides in 3 Minutes from Mike Kus of Carsonified on Vimeo.



Behind the scenes of producing the Popular Science+ from Bonnier on Vimeo.