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Education > Introduction to Design


Design For Communication 1

Description:

In this introduction to Communication Design, students become familiar with the broader discipline of the field through the construction of abstract design concepts, layout, symbols, and sequential systems. Conceptual thinking and the integration of typography with imagery are explored throughout the course.
Prerequisites: none


Objectives:

This is the first class in the sequence for Communication Design Majors and a required class for Minors. The first semester is a skill-based introduction to conceptual problem solving, integration of typography, layout, research, and presentation.


Syllabus

(Below you see a broad overview of the course. Please download the descom1_rev1023112.pdf file to see the current and complete schedule


Course Overview and assignments

Intro:

Overview of Communication Design Today:

descom1.pdf

 

8-31:

Type and Layout:

1.Five Faces

Five Faces Sample

Type

 

9-7:

Continue 5 Faces

Begin Hierarchy:

2.Hierarchy

Sample Images

Credit Standards

Text

 

9-14:

Turn in 5 Faces

Critique Hierarchy

 

 

9-21:

Turn in Hierarchy

Meet at Museum for Poster

Introduce Poster:

3.Poster

Brief

 

9-28:

Poster, first iterations

Viva & Gala Logos

10-3:

Poster, second iterations

Color Minis, B/W Tile

Begin Process Books:

3a.Process Template

 

10-10:

Poster third iterations

Bauhaus Poster

Brockman Poster

Creating A Grid

Grid Page

10-17:

Poster Final

Begin Process Book

5. Process Book

Process Template

10-24:

Layout 1st Iterations

4.Layout

Guides for Layout

Photos of Meeting at Museum

Photos of Final

10-31:

Layout Iterations

Process Book Iterations

 

11-7:

Layout

 

11-14:

Homage, 2nd Iterations

Begin Homage:

6.Homage

11-28:

Homage Iterations

 

12-12:

Final Critique: Homage, Final Layout and Final Process Book

 



Eddie Opara UCLA Arch Identity

Eddie Opara, Identity for UCLA School of Architecture, and application of the identity in the school's View Book.


Course Extras

External Links

Articles

8 Simple and Useful Tips for Kerning Type

Kern Tips

Resources



Graphic Design: The Forgotten Web Standard - Slides in 3 Minutes from Mike Kus of Carsonified on Vimeo.



Behind the scenes of producing the Popular Science+ from Bonnier on Vimeo.